In 1957 Dante Giacosa designed Fiat 500 nicknamed the Bambino. This model sell more than four million copies over a production run of 18 years. Translated from concept to production design under the design direction of Frank Stephenson, the 2007 500 also features Dante Giacosa’s breakthrough. The new Fiat 500 is 0.5 m longer than the original. In 2011, to promote the arrival of the Fiat 500 overseas, was created a launch campaign around the slogan “Simply More» , followed by a new advertising campaign featuring Jennifer Lopez . On photos you can see the orginal Fiat 500 and his modern version.